9/26/2023 0 Comments Instafeed liveGreat example of a user post request via Instafeed Live Simply put, people share on social media to show who they are and what makes them happy. For instance, some people share for self-fulfillment while others share information in order to define themselves to their peers. But what drives people to post on Facebook, Twitter, or Instagram in the first place, and how can you use that knowledge to your advantage?Īccording to CoSchedule, there are many factors that drive social media sharing. Your event is yet another chance to build a larger portfolio of user-generated content that can be used to market future events and other aspects of your company or organization. Congrats! But this doesn’t mean you’re at the end of your Instagram marketing campaign possibilities. So, your event marketing campaign was a success and people are showing up in droves to your event. Keep posting before, during, and after the event So rest assured that you’ll only do yourself a favor by adding several relevant hashtags to your event marketing posts. _mg class="wp-image-18330 size-medium" src="/wp-content/uploads/2015/11/Hashtags-on-Instagram-800x754-720圆79.png" alt="promote your event on instagram" width="720" height="679"> _Hashtag effectiveness on Instagram via BufferSocial_ Twitter sees about a 17% drop in engagement for a tweet after using two hashtags, whereas Instagram engagement takes off with the use of many hashtags without a clearly defined saturation point. Hashtagging pro-tip: Just like Twitter, Instagram uses hashtags to clearly define a social media campaign, but it works a little differently. attendees to the events.Īttendees were encouraged to upload pictures of the shuttles to Instagram using the hashtag #thecutshuttle, and anyone who did so was automatically entered to win major prizes such as tickets to other fashion events. ![]() ![]() The great thing about Instagram is the social experience of sharing moments through visuals, but not all of them have to come from you! Holding contests where your followers post photos or videos promoting your event is prime user-generated content for sharing and marketing your event to the Insta-world.Ĭontests are an easy way to score content for your Instagram and build buzz surrounding your upcoming event.įor example, in order to promote their new blog during New York Fashion Week, New York Magazine sent out a fleet of vehicles with its new blog logo on the side to escort V.I.P. Let your followers create buzz before the event Just like Facebook and Twitter, Instagram is free, and it would be foolish to pass up free publicity and marketing opportunities in a growing visual app market. use Instagram, and that number is still growing. In fact, the survey shows that 21% of all adults in the U.S. If just the incentive of having pretty pictures of your event doesn’t convince you to put any effort into Instagram marketing, there is data to back up why you should jump on this bandwagon.Īccording to Pew Research 53% of young adults online use Instagram, with half of those users logging on daily.
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